Crisis and opportunity coexist in 2016 has passed. Various businesses in summing up the gains and losses of the year, have begun to look forward to 2017. For the development of the door and window industry in 2016, the relevant industry made a summary. First, service - Personalized Customization has attracted much attention with the consumer awareness of consumer awareness, the greater the popularity of personalized marketing. 2014 home market downturn, the custom industry has broken a new world". 2015 is also a way to enter the industry customized, according to media data statistics, when the domestic market has reached a total of 600-800 billion custom, the future market share will increase. 2016 is the year of China's economy bottomed out, but also a rebound in the end of the year, the doors and windows personalized custom favored by the market. From the March Shanghai fair, July Guangzhou fair and other building materials exhibition, including onemart kenggu doors and windows, doors and windows, doors and windows Xinhaoxuan most big brands have hit the "custom" brand, the next 3-5 years, the doors and windows industry custom tide will continue to prevail. Two, the product of European doors and windows users most widely throughout the doors and windows market, mostly 80, 90 young consumer groups have Jiezhuang say, some industry authority for the consumers and the factors of the survey results show that consumers pay more attention to the design style accounted for 60.6% in the purchase of doors and windows. Some experts predict that due to the improvement of people's living standards and the further development of the door and window industry, the proportion will continue to expand. The survey also shows that the European style, the new Chinese style, modernist style and so on to become a favorite of several styles of young consumers, which accounted for 55% of consumers have a liking for European style. This to the main European style windows ten brand kenggu brought great development opportunities and. Three, policy to dampen down the impact of the development of the industry and the second half of 2016, first-tier cities as well as Tianjin, Hefei, Zhengzhou and other twenty-two city focused on the introduction of the real estate market regulation policy, adjusted from the credit limit, the purchase of land supply, market supervision etc.. Under the new deal, the first tier cities and second tier cities of new houses, second-hand housing prices rose generally narrowed, the national property market as a whole has a significant cooling. Cool the property market, triggering a series of changes in the relevant industries, as the door and window industry is no exception to the real estate industry. Expert analysis, the introduction of the policy is a real blow, but just need buyers, the impact is not great. For windows and doors enterprises, the target audience is precisely these rigid demand, only the rigid demand for housing consumers, will spend on the door and window to buy decoration ideas. The introduction of the policy to curb housing prices, against real, so the overall housing costs decline, the real housing demand has increased, they saw the opportunity to buy; but for real people, have to sell housing prices fall, the profit is not high, so it will not easily give up, but after the simple decoration rental. As a result, whether it is rigid demand or real mission, the demand for doors and windows and investment will rise, to some extent, the development of the industry is conducive to the door and window. In this regard, many doors and windows business leaders calm and said that in this context, enterprises should strengthen their own, starting from the product and service, while maintaining stability. Four, the market prices of raw materials according to the relevant media reports, the first half of PVC, glass, plastic, aluminum, iron, stainless steel and other materials cartons, 2016 have price trend, the development of Aluminum Alloy doors and windows industry has also brought certain influence. The growth of raw material prices, many major brands are still relatively cautious price. Considering the influence of the market, many small and medium-sized enterprises facing the market pressure, seeking a way out, in order to reduce the cost of "shoddy" situation also occurred. Stand in the perspective of long-term development, nor will only accelerate elimination steps. There are many companies will choose to compress the internal costs and other methods, part of the cost of self digestion increases, in order to maximize the pressure to resolve the material price increases. In this context, standing in the long-term development of the point of view, the result is a direct result of the entire door and window industry will reshuffle, the survival of the fittest, play a role in optimizing the market.